By Mavis Paintsil
PwC has unveiled a refreshed brand identity, aimed at better aligning with its evolving role as a forward-looking advisory firm that supports clients in navigating disruption, harnessing technology, and achieving sustainable growth.
Launched globally under the theme “So You Can”, the rebrand reflects PwC’s renewed commitment to building trust, delivering impactful results, and empowering businesses to accelerate momentum in a rapidly changing economic environment.
Mr Vish Ashiagbor, who is the Country Senior Partner at PwC Ghana, said the updated identity captures how the firm already operates: “Our refreshed identity reflects how we already work—with clarity, speed and a sharp focus on the future.
Our new brand and creative campaign position PwC as the trusted advisor to accelerate clients to the leading edge,” said Mr Richard Ansong, Clients and Markets Leader at PwC Ghana.
As part of the global relaunch, PwC has released a new body of thought leadership titled “Value in Motion”, which explores how forces such as AI, climate disruption, and economic fragmentation are reconfiguring industries.
PwC is also rolling out initiatives to help businesses unlock AI at scale, including efforts in agentic AI, technology partnerships, and data-driven industry transformation.
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